Raising awareness for food.
PROJECT: Branding „Lebensmittel sind kostbar“
CLIENT: kraftwerk for the Federal Ministry of Life
BRIEF: Logo campaign to raise awareness on the value and preciousness of food.
REALISATION: The logo was designed to raise awareness about food consumption. It’s used nationwide in supermarkets and retailers, on bags, notepads, packaging and stickers. The reduced shape of the logo combines an apple with a heart that symbolises the close connection between life and the food that we eat on a daily basis.