Art direction of the biggest women’s magazine in Austria.
PROJECT: active beauty, dm’s consumer magazine
CLIENT: dm drogerie markt, Styria Multimedia Corporate
BRIEF: Art Direction and layout design, 4 years & ongoing
REALISATION: Art Directing and designing this big women’s title with a print run of over 1 Million copies per issue, published by the international drugstore company „dm“. Redesigning the visual language bit by bit and adapting the magazine to appeal to a younger target group. Another task was to incorporate a more optimized connection between all media channels.
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© Viktoria Platzer